{"id":156,"date":"2012-02-01T14:33:58","date_gmt":"2012-02-01T14:33:58","guid":{"rendered":"http:\/\/www.cartridgegreen.ie\/cms\/?p=156"},"modified":"2014-03-14T14:34:44","modified_gmt":"2014-03-14T14:34:44","slug":"cartridge-green-article-from-the-franchise-magazine","status":"publish","type":"post","link":"https:\/\/www.cartridgegreen.ie\/cms\/cartridge-green-article-from-the-franchise-magazine\/","title":{"rendered":"Cartridge Green Article From The Franchise Magazine"},"content":{"rendered":"

\"banner\"<\/a>In advance of their first UK store opening, we take a look at this new and exciting franchise model and find out how Cartridge Green has become a market leader in only four years…
\nCartridge Green is Ireland\u2019s leading franchised supplier of printer cartridges and printing solutions for home and business users. Despite Ireland suffering its worst economic crisis over the past four years, Cartridge Green has managed to establish a strong network of franchised stores that are achieving significant double digit growth year-on-year.
\nAccording to Cartridge Green\u2019s co-founder and Director of Franchising Nik Healy, \u201cthe Cartridge Green franchise model has been developed, tested and perfected over the last four years in Ireland for launch into the UK\u201d. 2012 is going to be a great year for Cartridge Green with the first of five stores opening shortly in the South East. Commenting on Cartridge Green\u2019s new franchise owners Healy stated that \u201cwe will be working extremely closely with our new franchise owners to assist them in achieving their goals in the shortest possible timeframe as well as continuing to attract ambitious business people to share Cartridge Green\u2019s success in other parts of the UK\u201d.
\nHealy added that \u201cthe key driver of Cartridge Green\u2019s success has been innovation in how we deliver our products and services and our strong attention to brand identity and consistency. Cartridge Green isn\u2019t your typical, dark, back street printer cartridge refill store. We have specifically designed products that offer great value and service for both home and business users and most importantly excellent profits for the franchise owner\u201d
\nFor the home user market Cartridge Green offer a product called \u201cClub Cartridge Green\u201d that allows users to embrace their freedom to print with ink for a year from only \u00a369. Club members are encouraged to print more, be creative, print lots and have fun with their printers or as Cartridge Green puts it, \u201cBe print happy\u201d. According to Healy \u201cOur Club numbers have soared in the last twelve months because our customers see the fantastic value that a membership offers\u201d.
\nCartridge Green\u2019s corporate customers are serviced through a managed print service product called \u201cControl Print\u201d. Created specifically for small to medium sized businesses, it delivers savings of up to 75%, fixes printing costs and generates monthly reports for the customer on printer usage. Control Print also automatically resends supplies before the customer runs out.
\nAccording to Healy, \u201cthe attraction of Club Cartridge Green and Control Print as far as the franchise owner is concerned, is that it secures revenue for a fixed term, differentiates them from perceived competitors and neutralises competitive forces. However having great products is all well and good but an effective sales strategy is paramount if the business is to succeed\u201d. Careful not to give away too much information on the actual sales methodology used, Healy added \u201cour sales strategy ensures that franchise owners can upscale their business quickly without incurring the costs normally associated with such rapid growth\u201d.
\nHealy finished by stating that \u201cthe potential for the Cartridge Green franchise model in the UK is huge because of higher urban population densities and lower levels of competition when compared to Ireland. Cartridge Green is a new and fresh brand entering the UK, the market is untapped and all the best territories are still available for single or multi unit franchises. If you are looking for something new, exciting and highly profitable then you should talk to us\u201d.
\nThis article appeared in The Franchise Magazine this month http:\/\/www.thefranchisemagazine.net\/page\/cartridge-green\/z8r1pa.php<\/p>\n","protected":false},"excerpt":{"rendered":"

In advance of their first UK store opening, we take a look at this new and exciting franchise model and find out how Cartridge Green has become a market leader in only four years… Cartridge Green is Ireland\u2019s leading franchised Read the full article…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":1,"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":157,"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/posts\/156\/revisions\/157"}],"wp:attachment":[{"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartridgegreen.ie\/cms\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}