Cartridge Green, Ireland’s leading printing solutions franchise has become the first company in the world to offer an unlimited ink subscription service called Club Cartridge Green and they are hitting the streets of Ireland to tell the people that it. “The traditional model for home printers has been to sell the printer at a low cost and the ink at a very big premium,” said Cartridge Green’s Managing Director Niall McConnell. “We thought that this was bananas and we wanted to tell the public too. We saw customers who were afraid to print what they wanted because they were scared of how much the cost of ink would be. We also saw that the majority of our customers regarded their printer as something they only used when it was needed rather than using it for printing photos or fun stuff such as greeting cards or invitations. It was important that we got out on the streets and told people that you can now print what you want, when you want with the unlimited ink that Club Cartridge Green gives you and it was important that both myself and the co-founder of Cartridge Green, Nik Healy joined our promotional teams to spread this great news.”
Club Cartridge Green subscribers get a brand new multifunction printer and unlimited ink for a monthly payment of only €12.99 for the first year. In the second and subsequent years, that monthly payment drops to only €6.99. Subscribers can also choose to pay annually and receive one month’s free printing.
Cartridge Green recently won the Innovative Marketing Award for its development and marketing of Club Cartridge Green. The Award was announced at the Irish Franchise Awards in Dublin on Friday (April 27th).